Our story

We invite you to meet the heart and soul of our brand: the founding sisters of ZOĀ, Amina Fekkak Bencherif (right) and Fatima Zahra Fekkak (left).

Born in the historic city of Fes, Morocco, the sisters grew up with a deep sense of pride in their heritage, inspired by its vibrant colors and rich natural treasures. After pursuing their studies abroad in International Trade and Pharmacy, they were drawn back to their roots with a clear mission: to blend their professional expertise with Moroccan tradition, introducing the world to high-quality, authentic beauty.

Driven by a commitment to ethical and sustainable skincare, ZOĀ was established in 2019. This was the beginning of our journey, and as they say, the rest is history.

Our culture

Hammam

[ham-mam] noun

A type of steam bath or place of public bathing in Islamic culture.

The Moroccan hammam is at the heart of every Zoā product. Just like the traditional hammam experience, our products have been designed to purify, cleanse and restore your body, while allowing your mind the unique opportunity to relax and recharge.

Each product in the Zoā range has been carefully crafted around two of the most effective, healing ingredients in Moroccan culture – organic argan and prickly pear oils.